Sacred Heart’s sports communication & media minor provides a combination of hands-on production with challenging history and theory courses designed to blend the study and practice of sports media.
Students minoring in sports communication & media (SCM) at Sacred Heart receive intensive training in the art and craft of digital storytelling across multiple platforms from traditional television to contemporary social media. Students are prepared for careers as responsible media professionals with well-developed critical thinking skills. SHU is located in the geographic center of the sports media industry, and students are supported by experienced faculty with industry connections and exciting internship opportunities.
Students in the SCM program develop a theoretical, aesthetic and historical understanding of the sports communication field, and will acquire the knowledge and technical skills necessary to pursue careers in the digital world of the sports media industry.
Introduction to media technology, examining the impact of radio, television, newspapers, still photography, film, and the computer on the human condition. Trains the student to be a perceptive consumer of contemporary mass media by exploring how each medium codifies reality. Readings, screenings, and written assignments required.
Introduction to a wide ranging study of multimedia production. Students will learn audio and video production techniques and create media for online distribution.
CM 128 explores the history of sports media including its relation to the history of sports in general, technological developments, its connections to civil rights history, legal and political implications of national and international sports broadcasting, the relationship between sports media and gender issues, and the effect on cultural identity and national politics.
Prerequisite: Take CM-101
Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. Sport, Culture, & the Media is an examination of sports and media in our everyday lives.
Prerequisite: TAKE CM-101
Focuses on the fundamentals needed to implement a program in sports information, publicity, and promotions. Preparing of news releases; writing local and hometown features; publishing programs and brochures; compiling statistical breakdowns; dealing with the local, regional, and national press; and promoting specific events, teams, and individuals are included.
Prerequisite: TAKE CM-101
Focuses on the fundamentals needed to implement a program in sports information, publicity, and promotions. Preparing of news releases; writing local and hometown features; publishing programs and brochures; compiling statistical breakdowns; dealing with the local, regional, and national press; and promoting specific events, teams, and individuals are included.
The sports industry has shown dynamic growth over the past five years, and is projected to reach over $83 Billion by 2023 in North America alone. Sports communication & media students pursue careers across the sports media industry in a variety of roles, including:
The SCMA program is housed in the Frank & Marisa Martire Center for the Liberal Arts, a $50 million, 120,000-square-foot world-class facility offering unparalleled resources. Students have access to media production studios and interactive laboratories designed to advance the skills and knowledge students need for the global marketplace. The Martire Center and Sacred Heart’s West Campus offer these fully featured production spaces:
