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Bachelor of Science
On Campus Welch College of Business & Technology
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Combine your passion for sport and business in one exciting career

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Earn Your Bachelor of Science in Sport Management

The Sport Management program provides a foundation in management, business and legal principles that prepares you to excel in modern sport management. Develop the core business disciplines and functional skills you need to succeed in business. Learn the financial, marketing, media, legal and ethical specifics that will mold you into a savvy professional.

Through the program, you will:

  • Master the principles of management and their application to the sport industry
  • Understand entrepreneurship and how it relates to professional sport
  • Identify key factors contributing to the globalization of sport
  • Study the nature and complexity of sport finance, especially relating to the financing of sporting venues
  • Learn about sport marketing and specific marketing strategies
  • Focus on ethical decision-making and the application of basic legal principles
  • Study the significance of media in the sport industry, including new media, ethics, crisis management and publications
  • Experience a unique internship that emphasizes job search, interviewing and career assessment skills

Prepare for a career that can take you anywhere.

Students with a BS in Sports Management can pursue careers within professional leagues, federations, franchises and intercollegiate athletics, with roles in:

  • Venue and event management
  • Sports goods and licensed merchandise
  • Sport marketing and sponsorship
  • Sport tourism and hospitality
  • Sport media
  • Sport law

Dual Degree Program Options for Sport Management Majors

Sacred Heart University’s dual degree programs make it easy for first-year students to move from an undergraduate degree to a graduate degree.

Some programs need specific majors, but others are open to most fields of study. Apply as an incoming first-year student, and you can be accepted into both programs at once. Reach out to your admissions counselor to learn about your options.

Where Can You Go with a Bachelor's in Sport Management

Among an elite membership of business schools worldwide, the Welch College is accredited by AACSB International. With courses offered on ground and online, Sacred Heart University’s programs offer the right amount of flexibility and convenience to help you accomplish your graduate goals.

I've thoroughly enjoyed all of the hands-on and useful projects, assignments and opportunities offered to me. Just a few weeks ago in my Sport Law class, we were tasked with performing a mock baseball contract arbitration and I did a ton of research and ended up very proud of all of the research I did. I found that I really love analytics and player-valuation through this assignment.

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