The advertising & public relations minor gives students the opportunity to engage with both theory and practice. Advertising and public relations students develop their critical thinking skills and produce in-depth presentations, campaigns and written work. Students develop a theoretical, aesthetic and historical understanding of the professional communication fields while acquiring the knowledge and technical skills to succeed in advertising and public relations.
Introduction to media technology, examining the impact of radio, television, newspapers, still photography, film, and the computer on the human condition. Trains the student to be a perceptive consumer of contemporary mass media by exploring how each medium codifies reality. Readings, screenings, and written assignments required.
Introduction to a wide ranging study of multimedia production. Students will learn audio and video production techniques and create media for online distribution.
Provides a critical overview of the history, purpose, and various methods related to advertising and public relations. Students analyze the semantic and syntactic properties of ads and public relations campaigns from the consumer point of view with special emphasis on how they communicate persuasively. Readings, screenings, and written assignments required.
Prerequisite: Take CM-101 or MS-101;
Students experiment with form and style in order to produce a variety of advertising and public relations writing for diverse audiences that utilize different media platforms.
Prerequisite: TAKE CM-101
This course is designed to explore the fundamentals of visual communication to create digital publications. Students will learn the basic principles of visual communication and employ best practices when using multimedia tools to reach diverse audiences. Students will engage in the creative process while developing the skills necessary to create sophisticated and effective media materials using digital tools.
Prerequisite: Take CM-101
Exploration and in-depth analysis of women's images portrayed in American advertising from a media literacy perspective, using research about the influence of advertising on women's roles and attitudes.
Social media has altered how we communicate with each other. This course is comprised of four modules that will allow students to have an overall understanding of social media in our everyday lives. In the first module, students will explore how social media has impacted culture as a whole, while in the second module, students will interrogate the role of social media in the construction of personal and professional identity. In the third module, students will analyze corporate and non-profit uses of social media tools and tactics, and in the fourth and final module, students will execute their own social media campaign in order to demonstrate their knowledge of the course concepts. Throughout the course students will be asked to consider the ethical dilemmas put forth by social media technologies and the people that use them.
Prerequisite: TAKE CM-101
