Jinhee Han, Ph.D.
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Dr. Jinhee Han joined Sacred Heart University in 2023 and taught various marketing and management courses at Jack Welch College of Business & Technology. She enjoys applying various technology concepts in teaching methods, and her research focuses on retail technologies and advertisement. She is a big enthusiast for integrating the most recent technologies (such as metaverse and VR/AR environments) to prepare students up-to-date.
Before she joined Sacred Heart University, she taught courses at various universities in the U.S. and South Korea, and her educational background encompasses Advertisement, Retail Management and Fashion Marketing.
Degrees & Certifications
- Ph.D. in Advertising/Retail Technology, Auburn University
- MS in Apparel Merchandising, Iowa State University
- BS in Clothing and Textiles, Yeungnam University
Teaching Responsibilities
- FMM 299 Advanced Fashion Buying & Analytics
- MK 201 Principles of Marketing
- MK 237 Social Media Marketing
- MK 399 Digital Marketing Analytics
- MK 671 Marketing Analytics
Research Interests
Dr. Jinhee Han's research focuses on consumers' responses to personalized/customized advertisements equipped with retail technologies. She also conducted various research about consumers' motivations to use brands' social media, second-hand retailing, and location-based mobile marketing.
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