Summer: Fashion Brand Marketing - Milan
Milan is one of the top international centers for fashion, finance and commerce and home to the Italian stock exchange and many large industries. It's perfect for students interested in a faster-paced medium to larger city, show a general interest in Business and Fashion, and who are looking for a more modern European city. Students will have the opportunity to experience classic Italian style as Milan is home to cultural delights such as; Leonardo da Vinci's Last Supper, the Duomo and Castello Sforzesco. Students are bound to fall in love with the city's unique mix of German, French, Gothic, and of course, Italian influences.
Full-time students within the Jack Welch College of Business & Technology are able to apply their Welch Tuition Waiver ($1,950) to this program!
Dates & Deadlines*
| Term | Year | Application Deadline | Decision Date | Start Date | End Date |
|---|---|---|---|---|---|
| Summer | 2024 | February 1, 2024 | TBD | May 17 | May 31 |
*The availability of this program will depend on whether there are any COVID-19 protocols and restrictions in place at the time of departure.
Program Description
Milan is unique for its combination of a rich history that’s directly impacted the cultural trends that shape the modern world. Home to the Milan Cathedral, perhaps the most important example of Gothic Architecture in all of Italy, it’s a city that’s long influenced the cultural trends of its neighbors.
As the center of industry during WWII it also suffered lots of bombing and much of the city’s beautiful buildings were destroyed. Today, modern skyscrapers compete with Gothic masterpieces, each of which stand in awe of the Alps that loom in the distance (on a clear day).
In the 1950’s a Fashion revolution emerged from Milan, one that continues to this day. The city is the world’s fashion design and business Zeitgeist. Home to Armani, Versace, Prada, and Dolce & Gabbana, Milan is the cutting edge when it comes to fashion, and a must for fashion interns globally.
FMM 350 Fashion Brand Marketing
This course encompasses the history, development, and process of brand marketing in the fashion industry. The array of national, designer, private label, store and corporate brands, their background, and developmental strategies will be covered. Through the understanding of brand elements, brand equity and brand communications, you will create a positioning brief, and launch your own fashion brand as a final project.
In addition, the course will emphasize the use of branding elements such as name, symbols, logotype, color, and the creative elements of fine advertising. In doing business on an international scale, firms must decide what level of adaptation they must use in order to capture a foreign market. The course will cover this topic of adaptation through visits to design studios, show rooms, and retailers where our students will see decisions made on which adaptations are best suited for the Italian market. Licensing of brand names will be strongly emphasized in the course.
As a final project you will do a business plan where you will set up a licensing arrangement between a United States firm and an Italian company. This project encompasses the pairing of two firms, where their product lines, channels of distribution, and corporate cultures are compatible for a joint economic return.
Eligibility
You must be in good academic, disciplinary, and financial standing with SHU. You must have successfully completed MK 201 Principles of Marketing in order to enroll in the FMM 350 Study Abroad Program.
Course Credit
SHU approved courses taken on this program will count towards your general graduation total. Course grades will also factor into your cumulative Grade Point Average (courses are not available for Pass/Fail). Email studyabroad@sacredheart.edu for more information.
Accommodations at Hotel Sempione and some meals are included as part of your study abroad program fees. The hotel includes daily breakfast, but you will be responsible for daily lunches and dinners. A welcome meal and farewell meal are included.
Excursions on this program may include:
- Full Day trip to Como for a fashion textile factory visit and and boat tour of the Lake Como
- Guided museum visits including the Armani Museum
- Guided visits to the Fashion District, Fashion Library, and local fashion industry businesses
- Full Day trip to Venice
Fashion Brand Marketing in Milan: Summer 2024 (tentative)
| Budget Item | Amount | Payable To | Notes |
|---|---|---|---|
| Application Fee | $45 | Global Engagement | Payable upon application to the program |
| Confirmation Fee | $250 | Global Engagement | Due within two weeks of acceptance to the program |
| Total | $295 | ||
| SHU Short-Term Undergraduate Tuition | $1,950 | Student Accounts | 3-credit rate |
| Program Fee | $3,600 | Student Accounts | |
| Registration Fee | $115 | Student Accounts | |
| Estimated Total | $5,665 | Total will be billed in accordance with Student Accounts billing cycle |
Additional Expenses
| Budget Item (Estimates) | Amount | Notes |
|---|---|---|
| Transportation - International Airfare | $1,200 | Group Flight |
| Meals - Additional | $750 | Breakfast is included with your stay, as well as one welcome and goodbye dinner. You are responsible for all other meals that are not provided in the program. |
| Personal Expenses | $500 |
All costs subject to change.
Fees Include: Program orientation, housing, some meals, arrival airport transfer when arriving with group flight and mandatory basic international health insurance.
Fees Do Not Include: Travel to/ from host country, major medical insurance, on-site course fees, program materials or any personal expenses.
Additional Billing Information
All expenses are subject to change based upon currency fluctuations, flight demand, personal spending habits, etc. Actual expenses may be more or less than the listed estimates.
Program withdrawal fees, penalties and refunds are subject to the withdrawal policies of each program.
Scholarships & Financial Aid
Scholarships are a great way to support the cost of your study abroad experience. In an effort to encourage you to study abroad, and to make a study abroad experience more accessible, Global Engagement prepared a list of scholarships and financial resources. Please note that this is not a conclusive list but it will help you start your search process. Global Engagement encourages you to apply and take advantage of as many relevant scholarship opportunities as possible.
Please speak with Student Financial Assistance to determine how your aid package will apply towards studying abroad.
Welch Waiver - Applicable to Business Majors Only
If you are a College of Business student (at SHU), currently enrolled in The Welch Experience, and have not yet utilized your study abroad tuition credit, you are eligible to use the Welch Waiver ($1,950) towards your Summer tuition for the SHU in Dingle program. In order to take advantage of the waiver program you will need to complete the Welch Waiver application, located within your study abroad account.
Please ensure applications for the Welch Tuition Waiver, Thomas More Honors Program Scholarship, and/or Matthew R. Dalling Scholarship are submitted by the specified deadline. Applications and corresponding deadlines can be found in your Study Abroad Account. Failure to submit applications by the specified deadline may cause the scholarship dispersal to be significantly delayed.
If you receive scholarships, grants, or financial aid through SHU, these awards are posted to your Student Account according to the normal disbursement schedule.
Contact Global Affairs directly for further information.
Summer 2024
- Depart US: May 16
- Arrive in Milan/Program Start Date: May 17
- Depart Milan/Program End Date: May 31