Is It Worth It to Get a Master’s Degree in Digital Marketing?
With marketing and advertising being key drivers to growth for companies big and small, the demand for skilled digital marketers is rising. Want to take your marketing game to the next level with an MS in digital marketing?
We sat down with Tim Reilly, Ph.D., assistant professor of marketing at Sacred Heart University, to discuss how your prowess at social media, digital advertising, email marketing and search engine optimization (SEO) will put you at the front of the pack in this exciting field.
An advanced degree signals you have the skills for the job.
Sure, you can learn on the job. But an advanced degree shows you’ve already mastered the latest digital marketing techniques and can apply them in a savvy way to immediately impact your organization’s online marketing and strategy. A master’s degree also provides the skills and network for a working professional to enter the digital marketing industry, whether advancing in your field or making a career change.
You’ll become a 21st-century storyteller.
Through high-profile, hands-on projects for real companies, you’ll finesse your knowledge of branding, social media, consumer behavior, digital advertising, SEO and more. With a portfolio and proven ability, you’ll be a sought-after contributor to your company’s marketing team.
You’ll master skills valuable in many careers and workplaces.
Digital marketing courses boost proficiency with marketing and business plans, data analysis, client interface, analytics, lead generation and other skills necessary in a great variety of career paths. You’ll also have the skills for certification in important digital tools, such as Google Analytics and SAS, Data Miner, Python and Tableau.
How much can I make with a digital marketing master’s degree?
While compensation varies depending on the organization and title, the average salary for digital marketing managers in the United States ranges from $78,964 according to Glassdoor, to $123,573 a year, according to salary.com. Other applicable jobs, including SEO specialist and user experience (UX) designer, routinely pay more than $70,000 a year.
What sets Sacred Heart University’s program apart?
At Sacred Heart University, you’ll study all aspects of digital marketing – from developing strategy and branding plans to making big data-informed marketing and advertising decisions. You’ll gain real-world experience through projects, internships and courses that connect you to local organizations, start-ups and community centers.
A STEM-designated program, the MS in digital marketing provides training in the latest digital tools, including PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite.
Created with the working professional in mind, SHU’s program features small classes and a flexible schedule you can complete in as little as 15 months. SHU also offers a dual degree bachelor’s-master of science program for incoming freshmen who wish to complete both degrees in five years.
Think the Master’s in Digital Marketing at Sacred Heart University might be for you?
Curious about earning your MS in digital marketing? Talk to Ed Nassr, associate director of graduate admissions, at nassre@sacredheart.edu or schedule a virtual appointment today!