The minor in Marketing is intended for students majoring in other business disciplines, as well as non-business majors. The minor provides students with a broad-based knowledge of the field, including marketing research, international marketing and digital channels.
The minor in Marketing requires the completion of 18 credits.
The minor includes one MK elective and the following:
Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.
This survey course set the groundwork for understanding the digital marketing domain. The dynamic nature of digital marketing and its increasing importance are discussed in both a theoretical and practical context. Concepts learned in this course include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and reputation management.
Prerequisite: Take MK-201
Explores various fields of knowledge necessary to understand marketing behavior. Materials from psychology, sociology, cultural anthropology, and history are used in conjunction with marketing problems. Examines consumers in terms of both individual and group buying behavior patterns; the consumer's process of arriving at buying decisions is appraised at both the retail and non-retail levels.
Prerequisite: Take MK-201
Explores principal areas and methods of marketing research. Various types of research are examined, including focus groups, surveys and observation. Emphasizes the information-gathering function of research, as well as data analysis, as a means to more effective business decision-making.
Prerequisite: Take MK 201ýTake MA-133 or MA-131
Provides a broad-based understanding of the challenges, opportunities, and problems associated with international marketing. Emphasis is on understanding other cultures and current events and how they affect international marketing. Classroom work is supplemented with case studies, current readings, videos, and speakers who are active in the field.
Prerequisite: Take MK-201
