BS in Marketing

Experience the specialized marketing courses and generalized business courses you need to gain a well-rounded perspective on both marketing and business.

Why Earn Your BS in Marketing at Sacred Heart?

As a marketing major, you will learn to effectively and efficiently market products and services to consumers and clients worldwide; study global markets and learn to develop global marketing plans; and develop the skills to assume multiple roles in a complex international business environment.

In the Bachelor's in Marketing program, you will also:

• Understand the evolution of the marketing discipline and how marketing has contributed to political, economic and legal aspects of business
• Learn to access, evaluate and organize information for decision-making
• Develop technology-related skills, and understand the impact and opportunities technology offers
• Understand and contribute to ethical decision-making, standards and conduct
• Understand varying perspectives and cultures
• Examine the benefits and consequences of marketing activities
• Gain real-world experience in a unique internship program that emphasizes job search, interviewing and career assessment skills alongside experience in the field
• Have the opportunity to become involved in the student-run Marketing Club, a Collegiate Chapter of the American Marketing Association
• Join the Fashion Club, if you are a fashion marketing & merchandising minor

Dual Degree Program Options for Marketing Majors

Sacred Heart University’s dual degree programs make it easy for first-year students to move from an undergraduate degree to a graduate degree.

Some programs need specific majors, but others are open to most fields of study. Apply as an incoming first-year student, and you can be accepted into both programs at once. Reach out to your admissions counselor to learn about your options.