Minor in Fashion Marketing & Merchandising

This course will explore the cultural history of clothing, examining the way history has shaped the clothes we wear and how they are worn. Out of historical events, revolutions are born, and from revolutions the shape of clothing changes dramatically. This class will analyze the history of costume and fashion in relation to historical, social, and economic context. An emphasis is placed on clothing in relation to ritual, religion, innovation, war, subculture, and gender. The course structure fosters a multi-dimensional dynamic discussion combining lectures, image analysis, research projects, student presentations, object observation, film, and music

This course will cover the marketing of fashion apparel from the development of the product line and distribution of this line through various channels of distribution to the purchase by the targeted consumer. Advertising and promotional strategies that will educate and attract that consumer to purchase this apparel line will also be covered.
Prerequisite: Take MK-201

This course encompasses the history, development, and process of brand marketing in the fashion industry. The array of national, designer, private label, store and corporate brands, their background, and developmental strategies will be covered. Through the understanding of brand elements, brand equity, and brand communications, the student will create a positioning brief, and launch his or her own fashion brand as a final project. In addition, this course will examine brand global expansion through such vehicles as licensing and franchising.
Prerequisite: Take MK-201 FMM-240

This course encompasses the processes involved in global supply chain management and integration from a raw material base to finished apparel. By understanding the building blocks of fiber, yarn, weaving, knitting and color penetration systems, the student will understand what is essential in making decisions concerning aesthetics, cost, care and wearability of fashion apparel. This course is essential for any student who wishes to enter and manage in the fields of apparel merchandising, marketing retailing, and design.
Prerequisite: Take MK-201 FMM-240

Studies history and development of the retail function and its relationship to the wholesaler and manufacturer. Topics include store management, the buying function, elements of style and fashion, pricing policies, customer relations, store location, and sources of supply. Examines retail mathematics including markup, markdown, and turnover.
Prerequisite: Take MK-201