MS in Digital Marketing

The next generation of marketers won't just follow trends—they'll create them.

At Sacred Heart University, you'll learn how to harness the power of AI, analytics, automation, and digital strategy to build smarter campaigns and stronger customer experiences. Our STEM-designated MS in digital marketing combines hands-on learning with real-world projects, preparing you to lead in a marketplace where technology and creativity work hand in hand.

Graduate with the skills, confidence, and experience to drive innovation, influence decision-making, and make an immediate impact in today's data-driven economy.

Learn more about tuition rates and payment options for the MS Digital Marketing program.

Why Choose Sacred Heart for Your MS in Digital Marketing?

Marketing has changed drastically over the years. Today’s success relies on the data, platforms, and performance that get you to the results faster. Organizations need professionals who can:

SHU’s MS in digital marketing prepares you to own the full marketing lifecycle from strategy to execution to analytics using the latest marketing technology to drive strategy. SHU's  Jack Welch College of Business & Technology is among fewer than 5% of elite business schools worldwide accredited by AACSB International.

Scholarships & Financial Aid

Sacred Heart University is committed to making graduate education accessible and affordable. Digital marketing students may qualify for a range of financial support options, including:

More Details

Built for the Next Generation of Marketers

Hands-On Campaign Experience

SHU will put your skills into practice through experiential learning opportunities. You'll learn to:

• Build and execute integrated digital marketing campaigns
• Work with clients on real-world marketing strategies and campaigns
• Gain practical experience managing campaigns from concept to execution

Master Industry Tools and Technologies

As part of the program, you'll work with platforms shaping the future of marketing including:

• AI-powered content and campaign tools
• Marketing automation platforms
• Customer relationship management (CRM) systems
• Search engine optimization (SEO) and digital advertising platforms
• Predictive analytics and business intelligence tools
• Marketing performance dashboards and reporting technologies

Data-Driven Marketing Focus

You'll turn data into actionable marketing insights by developing the skills to:

• Track and analyze key performance indicators (KPIs)
• Use analytics to measure campaign effectiveness and inform strategy
• Apply SEO and user experience (UX) principles to increase visibility and engagement
• Segment audiences and optimize targeting for greater impact

Flexible Learning Options

Designed for both full-time students and working professionals, SHU’s MS in digital marketing can be completed in as little as 15 months and offers several start terms each year, including fall (August), spring (January), and late spring (March).

Graduate Prepared to Lead in the Evolving World of Digital Marketing

Our graduates receive employment offers from startups to large multinational organizations, including:

Digital marketing students benefit from a dedicated career team with industry experience and employer partnerships that connect top talent to major companies. Students and alumni enjoy lifetime access to the Center for Career & Professional Development, where expert coaches provide personalized support with résumés, interviews, and job placement.

Degree Options for Incoming Students & Current SHU Undergraduates

Incoming First-Year Students: 4+1 Dual Degree Program

Students may apply directly to the Bachelor’s-Master of Science in digital marketing 4+1 dual degree program as incoming first-year students for a streamlined path to earning both undergraduate and graduate degrees.

Students begin with an undergraduate major in one of the following areas:

Through this integrated program, you’ll build a strong foundation in one of these areas of study, while progressing seamlessly into advanced coursework in digital marketing—saving you time and offering a clear path to a master’s degree.

Current SHU Undergraduates: 4+1 Combined Degree Program

The combined program courses and schedule may allow you to finish faster and save money, based on the degree program you choose. Academic advisers can help you develop your course of study and answer questions regarding your eligibility or credit limits before you apply.

Graduate Certificates

The College of Business & Technology also offers graduate certificates in many disciplines, including digital marketing, corporate finance, core business skills, business analytics, and more. Whether you're a working professional or part-time student, we offer certificate programs to enhance your résumé and advance your career. Most credits from a graduate certificate program can be applied toward one of our business master’s degree programs with program director approval.