Master of Science in Digital Marketing

Earn your master's in digital marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy.

Why Earn Your Master's in Digital Marketing at Sacred Heart?

At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller. The Jack Welch College of Business & Technology is one of the elite business schools worldwide accredited by AACSB International.

In the MS in Digital Marketing program, you will also:

• Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management
• Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
• Develop and evaluate marketing plans that harness the power of digital media
• Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
• Learn to use social media to promote brands and engage with customers
• Gain knowledge and experience in search-engine optimization and user experience (UX) design
• Interpret click-through analytics to evaluate online advertising efforts
• Learn from real-world examples and actual clients, and connect with the community through projects, internships and courses that support local organizations, start-ups and community centers
• Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
• Benefit from a flexible schedule with multiple start dates throughout the year, and you can complete your degree in as little as 15 months
• Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing

Dual Degree Program

Students apply to the Bachelor’s-Master of Science in Digital Marketing 4+1 Dual Degree Program as incoming freshmen and are admitted directly into the MSDM graduate program at the same time as their admission as undergraduate students. Students in the Digital Marketing Dual Degree Program earn a Bachelor’s and a Master of Science in Digital Marketing in five years. Students complete the bachelor’s degree in the traditional four-year time frame and complete one year of graduate study in the Master’s program, earning both the bachelor’s degree and the master’s degree within five years.

Graduate prepared to lead in the evolving world of digital marketing

Our graduates receive employment offers across a broad range of businesses from startups to large multinational organizations. A sample of where SHU graduates have been hired:

The median annual salary for Marketing Management professionals is $156,580.

According to the Bureau of Labor Statistics, job demand in the overall field of marketing is growing faster than average.

Graduate Certificates

The College of Business & Technology also offers graduate certificates in a wide range of disciplines, including digital marketing, corporate finance, core business skills, business analytics and more. Whether you're a working professional or part-time student, we offer certificate programs to enhance your resume and advance your career. Most credits from a graduate certificate program can be applied toward one of our business master’s degree programs with program director approval.

More Information

For further information regarding admission requirements for US Citizens, contact:

Ed Nassr
Associate Director of Graduate Admissions
203-396-6877
nassre@sacredheart.edu

For further information regarding admission requirements for International Students, contact:

Edith Goutier
Director of International Admissions
+1-475-450-5714
goutiere@sacredheart.edu