The Digital Marketing minor will provide you with skills and insights in the growing field of digital marketing. You will learn strategies, tools, and concepts applicable to today’s interactive world of marketing.
This minor is available to students majoring in marketing, business disciplines or non-business fields. Courses are taught by a dedicated faculty with real-world experience.
Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.
This survey course set the groundwork for understanding the digital marketing domain. The dynamic nature of digital marketing and its increasing importance are discussed in both a theoretical and practical context. Concepts learned in this course include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and reputation management.
Prerequisite: Take MK-201
This course provides the practical knowledge and insights required to define objectives and strategies of social media marketing, identify and properly select the social media tools to engage consumers, and effectively evaluate and measure the results of these efforts. Topics include infrastructure of social medias, social media platforms, social media marketing strategy, social media marketing mix, social communities, social publishing, social entertainment, social commerce, social media for consumer insights, and social media metrics.
Prerequisite: Take MK-201
This course is an introduction to the rapidly evolving and dynamic digital-advertising sector (e.g., search, display, social, and mobile advertising). Recent changes in consumer behavior and opportunities, problems, tactics, and strategies associated with incorporating electronic methods into the marketing communications function are examined. The course also includes discussion of current metrics used to gauge the effectiveness of digital advertising.
Prerequisite: Take MK-201
This course emphasizes the analytical nature of data and information that is required in modern-day marketing for better decision-making. Understanding both the theoretical and the practical nature of digital marketing, along with developing the skillset necessary for success in the industry, are the primary goals of this course.
Prerequisite: Take MK-232 or MK-334
