Master's in Business Analytics & Applied AI

Earn your MS in business analytics & applied AI at Sacred Heart University and develop the technical and strategic skills needed to turn complex data into real business impact. With a recently updated core curriculum that emphasizes applied, AI-intensive coursework, the program ensures you’re learning the tools and techniques shaping today’s organizations.

Designed for those without coding experience, you will learn how to collect, analyze, and interpret data so you can guide organizations toward faster decision-making in an AI-driven world. This program welcomes beginners. Through a structured, step-be-step curriculum, you’ll build your skills step by step, equipping you with the confidence and practical expertise to succeed in analytics and applied AI, even if you’re starting from scratch.

Learn more about tuition rates and payment options for the business analytics & applied AI program.

Why Earn Your MS in Business Analytics & Applied AI at Sacred Heart?

Data shapes every major decision organizations make today. The professionals who can analyze that data and translate it into strategy and action are in exceptional demand. At Sacred Heart, you'll build exactly those skills. In SHU’s MS in business analytics & applied AI program, you will learn the iterative, methodical process of exploring an organization’s data, with an emphasis on statistical analysis. You will gain cutting-edge training in data management with a curriculum grounded in rigorous analytics and applied techniques. Whether you're new to analytics or looking to formalize your skills, this program meets you where you are and takes you where you want to go.

Cutting-Edge Curriculum

• Applied AI focus: Gain hands-on fluency in large language models (LLMs) and agentic AI—high-demand skills across industries—through a curriculum that emphasizes applied AI
• Data engineering training: Obtain practical experience in data engineering, a critical skill for managing and transforming data pipelines
• Customizable electives: Design a path that aligns with your career goals, such as financial AI or health care, by tailoring your degree with electives in disciplines like marketing, finance, and health care
• Zero coding experience required: Build skills progressively, which ensures students from all backgrounds—including those without prior coding or analytics experience—are fully prepared for success

Hands-On Learning

• Python-based training: Develop proficiency and earn certification in Python—the fastest-growing programming language for analytics professionals
• Applied practicum: Establish real-world experience through an optional internship opportunity, by working with companies like Collins Aerospace, Charter Communications, and Flybar, or earning internship credit on projects within your own organization.
• AI Lab access: Work with advanced resources, including computers, dedicated servers, object recognition equipment, and eye trackers, and collaborate on projects in machine learning, computational intelligence, and financial technology

World-Class Facilities

Study at the Jack Welch College of Business & Technology, one of the elite business schools worldwide accredited by AACSB International. As a student, you will have access to world class labs including the AI Lab at West Campus, which features preprogrammed software including Python, Tableau, and MySQL. You will learn from professors with extensive corporate experience.

Scholarships & Financial Aid

Sacred Heart University is committed to making graduate education accessible and affordable. Business analytics & applied AI students may qualify for a range of financial support options, including:

More Details

Learning Outcomes for MS in Business Analytics & Applied AI

• Become proficient in Python, a data-mining tool, along with Tableau and PowerBI for data visualization 
• Strengthen mathematical skills, including statistics and the development, critique, and use of statistical models
• Future-proof your career by preparing for the rapidly growing analytics field, where employment demand and salaries are high
• Study probability theory, statistical analysis, numerical methods, computation, simulation methods, and more

Career Outcomes

Source: Glassdoor

Graduates of the business analytics & applied AI program are employed at companies including:

Graduate Certificates in Analytics

Not ready to commit to a full master's degree? You can start smaller and still build meaningful credentials.

You may have heard of Python and tried to learn it on an online platform such as Coursera or Udemy but could never grasp the concepts or the codes. You are not alone. It can be hard to learn coding without a hands-on approach. The Welch College of Business & Technology also offers three graduate certificates in business analytics. Whether you are a working professional or a part-time student, we offer certificate programs to enhance your résumé and advance your career in business analytics.

You can start with the graduate certificate and use the credits toward your MS in business analytics & applied AI. The three graduate certificates are:

• Business Analytics
• Financial Analytics
• Marketing Analytics

Degree Options for Incoming Students & Current SHU Undergraduates

Incoming First-Year Students: 4+1 Dual Degree Program

Students may apply directly to the Bachelor's-Master of Science in business analytics & applied AI dual degree program as incoming first-year students for a streamlined path to earning both degrees.

Students begin with an undergraduate major in one of the following areas:

Through this integrated program, you'll build a strong foundation in business while progressing seamlessly into advanced coursework in business analytics and applied AI—saving you time and accelerating your path to a master's degree.

Current SHU Undergraduates: 4+1 Combined Degree Program

Sacred Heart undergraduates can fast-track their future by earning a bachelor's and a master's degree in just five years. Work with your adviser to develop your 4+1 plan.

Frequently Asked Questions