
Bachelor's-Master of Science in Digital Marketing 4+1
With the dual degree program, you’ll earn a bachelor’s degree and your Master of Science in digital marketing in just five years.

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Capitalize on your creativity with a dual degree in digital marketing
In the digital marketing dual degree program, students harness the power of the latest techniques and tools to track data, identify market trends and analyze user experience to better position brands and create marketing strategies that are effective and engaging. Students learn from real-life examples and clients while guided by accomplished SHU faculty and practitioners in the digital marketing field.
Dual degree students are guaranteed admission to the Master of Science in Digital Marketing program provided they continue, as undergraduate students, to meet program-specific criteria to progress into graduate program enrollment.
The digital marketing 4+1 dual degree program is open to students in the following undergraduate majors: fashion marketing & merchandising, finance, management, or marketing.

Why Earn Your Bachelor’s-Master of Science in Digital Marketing at Sacred Heart?
At Sacred Heart University, digital marketing students can save time and money by earning their bachelor’s and master’s degrees in just five years. As a digital marketing student at SHU, you’ll learn the latest digital marketing techniques and apply these skills through high profile, hands-on projects for real companies and campaigns. Become a sought-after 21st Century storyteller who can optimize today’s technology to create and launch memorable and successful marketing campaigns.
At SHU, students benefit from small class sizes led by accomplished faculty and industry professionals. Throughout the program, students will learn from real-world examples and clients, as they connect with the community through projects, internships and courses that support local organizations, startups and community centers. Graduates of SHU’s digital marketing program are equipped with the technical, analytical and creative expertise to be successful in the marketing profession.
Other benefits of SHU’s 4+1 Dual Degree Program include:
Find support
As undergraduates, students have an academic adviser, as well as other faculty and counseling resources to help them stay on track and progress toward their graduate degree. Industry-specific events and student clubs are also available for undergraduate students to become more deeply involved in their graduate field.
Save money
Students who participate in dual degree programs may save on tuition costs as compared to completing a separate graduate program.
Less stress
When you take advantage of the dual degree program, your spot in graduate school is already reserved. There’s no need for last-minute applications to graduate schools during the final months of senior year.
What is the job outlook in digital marketing?
There are many career paths open to professionals with a master’s degree in digital marketing, such as:
- Digital marketing manager
- Social media manager
- Content strategist
- Digital strategist
- SEO/SEM strategist
- Marketing analyst
- Creative director
- User experience (UX) designer
Criteria to Progress to the Master of Science in Digital Marketing
Dual degree students must meet program-specific guidelines to progress through the dual degree program and enroll in the Master of Science in Digital Marketing program.
- Successful completion of the bachelor’s degree with a minimum cumulative GPA of 3.0 or higher to matriculate into the graduate program
More Information
For additional information for prospective first-year students, contact:
Undergraduate Admissions
203-371-7880
enroll@sacredheart.edu
For additional information for current dual degree students, contact:
Graduate Admissions
203-365-7619
gradstudies@sacredheart.edu
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