Course Description
Alert
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
MK 670 DIGITAL MARKETING 3.0 Credit(s)
Examines the rapidly evolving dynamics of digital marketing. Emphasis is on consumer behavior and opportunities, problems, tactics, and strategies associated with incorporating digital methods into the marketing function. Internet and mobile marketing tools such as search engine marketing, social media, and viral marketing are addressed.
Offered: All Semesters All Years
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