Course Description

MK 651 MARKETING RESEARCH   3.0 Credit(s)
This course gives a managerial approach to market research activities. Primary emphasis is on applying qualitative and quantitative research information toward marketing decisions. The research process is discussed and then qualitative and quantitative methodological alternatives are systematically reviewed. Careful attention is paid to how to analyze and present research findings. Prerequisite: MK 661
Offered: All Semesters All Years