Course Description

MHA 511 STRATEGIC MANAGEMENT & MARKETING IN HEALTHCARE ORGANIZATIONS   3.0 Credit(s)
Strategic management of healthcare organizations is crucial to future success and involves setting objectives, analyzing the competitive environment, analyzing the internal organization and external forces as well as the viability of future directions for the organization. The course provides an organized, logical and, stepwise approach to the strategic management process and includes methods for assessing key features of organizational environments and competitive situations, approaches for developing strategic plans, and processes for ensuring their successful implementation.