Course Description

CM 575 SPORTS MEDIA INDUSTRY   3.0 Credit(s)
This graduate-level course explores the contemporary sports media industry through the lens of professionals working within it. Students will engage critically with the structures, practices, and challenges that shape today's sports media landscape-from traditional broadcast networks and print outlets to digital platforms, streaming services, and emerging content ecosystems. A hallmark of the course is a series of guest speakers representing diverse roles across the industry, including producers, journalists, play-by-play announcers, digital strategists, executives, and alumni working in the field. These sessions provide firsthand insights into current trends, ethical considerations, technological innovation, and career pathways within sports media. Through discussions, reflective writing, and applied projects, students will analyze key issues such as media rights, athlete storytelling, brand management, audience engagement, and the evolving relationship between sports organizations and media partners. By the end of the course, students will gain a deep understanding of how the sports media industry operates and where their own skills and interests fit within it.
Offered: Module 5 All Years