Course Description
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SM 382 SPORT NEW MEDIA 3.0 Credit(s)
Examines the relationship between new media and the sport industry, including broadband, wireless, mobile technologies, sport websites, streaming video, audio, iTV, podcasting, e-commerce, and online marketing. Focus is on the relationship of new media to current trends in sport marketing, sponsorship, broadcasting, UGC, CRM, etc. Emphasizes developing critical new media-related skills, including webpage design.
Offered: Fall & Spring Semesters All Years
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