Course Description

SM 305 SPORT SPONSORSHIP   3.0 Credit(s)
Examines the unique dimensions of corporate sponsorship. Emphasis is placed on proven sponsorship sales techniques, the dynamics of selling sport sponsorships, and on an analysis of the global sponsorship market and the necessary steps needed to generate sponsorships revenues for sports events. Insights into creating a sponsorship inventory, research base, and sales plan are provided. Prerequisite: Take SM-265
Offered: Fall & Spring Semesters All Years