Course Description

MK 450 EVENT MARKETING STRATEGIES   3.0 Credit(s)
This course introduces the concepts used to design and implement a successful event marketing strategy and examines applicable event marketing strategies to the event management industry. The course introduces students to customer and competitor analyses, market research, customer satisfaction and loyalty, segmentation, targeting, positioning, branding, and sales. The course also provides a unique experiential learning opportunity for the students with the goal of increasing event attendance and profit. Prerequisite: Take MK-201
Offered: All Semesters All Years