Course Description

MK 430 MARKETING MANAGEMENT   3.0 Credit(s)
Studies the effective management of the marketing mix. The case approach assists in viewing the marketing manager's efforts as coordinated with the contributions of the firm's segments. Provides understanding of marketing decision-making as being wholly related to the firm's goals, with a view to the larger context of society itself. Prerequisite: Take MK-201 and MK-320
Offered: Fall & Spring Semesters All Years