Course Description

MK 425 INTERNATIONAL MARKETING   3.0 Credit(s)
Provides a broad-based understanding of the challenges, opportunities, and problems associated with international marketing. Emphasis is on understanding other cultures and current events and how they affect international marketing. Classroom work is supplemented with case studies, current readings, videos, and speakers who are active in the field. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters Contact Department