Course Description

MK 362 MARKETING RESEARCH   3.0 Credit(s)
Explores principal areas and methods of marketing research. Various types of research are examined, including focus groups, surveys and observation. Emphasizes the information-gathering function of research, as well as data analysis, as a means to more effective business decision-making. Prerequisite: Take MK 201ýTake MA-133 or MA-131
Offered: Fall & Spring Semesters All Years