Course Description

MK 340 SUSTAINABLE MARKETING & CLIMATE CHANGE   3.0 Credit(s)
The course covers sustainability as an evolving business practice in marketing. Students will relate the topic of climate change to the growth of sustainability and understand how companies apply sustainable practices to their business models. Also covered is how consumerism complicates the adoption of sustainable buyer behavior around the world. Prerequisite: Take MK-201
Offered: Spring Semester All Years