Course Description

MK 339 DIGITAL MARKETING ANALYTICS   3.0 Credit(s)
This course emphasizes the analytical nature of data and information that is required in modern-day marketing for better decision-making. Understanding both the theoretical and the practical nature of digital marketing, along with developing the skillset necessary for success in the industry, are the primary goals of this course. Prerequisite: Take MK-232 or MK-334
Offered: Fall & Spring Semesters All Years