Course Description
Alert
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
MK 336 MEDIA PLANNING 3.0 Credit(s)
This course will explore different classes of media (traditional mass media, new media, nontraditional media, and specialized media), examine the respective role each can play in delivering a brand's message to the targeted consumer market, and how to create, evaluate, and execute the media plan. Prerequisite: Take MK-201
Offered: Fall Semester All Years
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