Course Description
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
MK 335 DIGITAL ADVERTISING 3.0 Credit(s)
This course is an introduction to the rapidly evolving and dynamic digital-advertising sector (e.g., search, display, social, and mobile advertising). Recent changes in consumer behavior and opportunities, problems, tactics, and strategies associated with incorporating electronic methods into the marketing communications function are examined. The course also includes discussion of current metrics used to gauge the effectiveness of digital advertising. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters All Years
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