Course Description

MK 320 CONSUMER BEHAVIOR   3.0 Credit(s)
Explores various fields of knowledge necessary to understand marketing behavior. Materials from psychology, sociology, cultural anthropology, and history are used in conjunction with marketing problems. Examines consumers in terms of both individual and group buying behavior patterns; the consumer's process of arriving at buying decisions is appraised at both the retail and non-retail levels. Prerequisite: Take MK-201
Offered: Fall, Spring & Summer Sems All Years