Course Description

MK 310 RETAILING AND MERCHANDISING   3.0 Credit(s)
Studies history and development of the retail function and its relationship to the wholesaler and manufacturer. Topics include store management, the buying function, elements of style and fashion, pricing policies, customer relations, store location, and sources of supply. Examines retail mathematics including markup, markdown, and turnover. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters All Years