Course Description
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
HRTM 402 REVENUE MANAGEMENT & PRICING 3.0 Credit(s)
Revenue management has become an increasingly popular subject in many businesses, particularly in the service sector. This course will help students to learn more about formulating tactics and strategies to maximize revenues for organizations, by thoroughly examining the role of pricing in each element of the business objective, marketing objective, and source of volume, segmentation, targeting, and positioning; and shows how pricing can be used to align the elements of strategy and execution.
Offered: Fall Semester All Years
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