Course Description

HRTM 305 TOURISM MARKETING   3.0 Credit(s)
Examines the components of the marketing mix specific to tourism and hospitality professions. There will be a detailed focus on how brand image impacts holiday destinations. The class will utilize a readings list, case studies, social media and site visits to explore this topic. Prerequisite: Take HRTM-201
Offered: Fall & Spring Semesters All Years