Course Description

SM 283 THE SPORTING GOODS INDUSTRY   3.0 Credit(s)
Examines the history, foundations, organization, management, and future of the sporting goods industry. Designed specifically for individuals interested in a career in the sporting goods industry and focuses on understanding the development of core dimensions of the industry, including market structure, sporting goods manufacturers, marketing strategies, and channel distribution and sporting goods e-commerce. The course emphasizes problem-solving and developing critical thinking skills within the context of the sporting goods industry. Prerequisite: SM 206
Offered: As Needed Contact Department