Course Description

SM 265 SPORT MARKETING   3.0 Credit(s)
Analyzes how marketing, promotion, and public relations principles apply to the sport industry. Explores issues in marketing of the sport enterprise, sport-related events and venues, and products and services. Focus is on the marketing of sport as a product and on the marketing of non-sport products and services using sport as a promotional tool. Addresses unique challenges and limitations as well as new trends in sport marketing. Prerequisite: Take MK-201
Offered: All Semesters All Years