Course Description

SM 245 SPORT MEDIA   3.0 Credit(s)
Examines the critical business principles and fundamentals related to the mass media in sport and the delivery mechanisms that drive growth in the industry. A special focus of this course are the media rights deals in U.S. and international sports leagues, especially for broadcast. The course also covers the following: media ethics; sports heroes in the media; race, ethnicity, and diversity; digital media strategies and deals; and a focus on the finances behind some of the world's most popular sporting events.
Offered: All Semesters All Years