Course Description

MK 250 EVENT MARKETING AND MANAGEMENT   3.0 Credit(s)
The course introduces students to the fundamentals of event management and marketing. Events require considerable investment, planning, and organization to safeguard the health, safety, and security of visitors and participants. Event management is the application of project management, communications, and marketing skills to the creation and execution of events. In addition to event planning, the course covers the crucial aspect of event marketing. Students will learn how to develop comprehensive marketing plans to effectively promote events, attract attendees, and generate buzz through various channels, including digital marketing, social media, public relations, and traditional advertising. The course incorporates case studies, real world examples, and practical exercises to provide students with hands-on experience in event management and marketing.
Offered: All Semesters All Years