Course Description

MK 240 SUSTAINABLE TOURISM & MARKETING   3.0 Credit(s)
This course, part of the SHU in Dingle program, studies the role of marketing when tourism is a main driver of an economy. Major topics include: country image, place-branding, role of the workforce, digital marketing for tourism, and digital marketing for small businesses. Prerequisite: Take MK-201
Offered: Winter Semester All Years