Course Description

MK 232 INTRODUCTION TO DIGITAL MARKETING   3.0 Credit(s)
This survey course set the groundwork for understanding the digital marketing domain. The dynamic nature of digital marketing and its increasing importance are discussed in both a theoretical and practical context. Concepts learned in this course include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and reputation management. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters All Years