Course Description

MK 205 INTEGRATED MARKETING COMM & PROMOTIONS   3.0 Credit(s)
This practical introduction course analyzes the components of integrated communications within marketing and the promotional mix. Topics include, but are not limited to, customer behavior, culture, messaging, emotional bonding, and brand building as it pertains to marketing and promotion through communication. Prerequisite: TAKE MK-201
Offered: All Semesters All Years