Course Description
Alert
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
MK 205 INTEGRATED MARKETING COMM & PROMOTIONS 3.0 Credit(s)
This practical introduction course analyzes the components of integrated communications within marketing and the promotional mix. Topics include, but are not limited to, customer behavior, culture, messaging, emotional bonding, and brand building as it pertains to marketing and promotion through communication. Prerequisite: TAKE MK-201
Offered: All Semesters All Years
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