Course Description
Alert
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
MK 201 PRINCIPLES OF MARKETING 3.0 Credit(s)
Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.
Offered: Fall, Spring & Summer Sems All Years
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