Course Description

FMM 275 ATHLETIC WEAR: MARKETING, LICENSING & ENDORSEMENT   3.0 Credit(s)
This course encompasses the product -development, marketing, and promotion of athletic wear and footwear in the sporting goods industry. The marketing strategies of Nike, Reebok, Adidas, Under Armour, lululemon, Champion, and other companies will be analyzed. Through this analysis, the class will observe how these firms create and sell products to the elite competitor, the serious amateur, and persons interested in pursuing a healthy lifestyle. The fashion element of this course will cover how athletic clothing and footwear looks have evolved over time and have ultimately launched the athleisure market. The course will stress not only the look of the products, but also their ability to enhance performance. In addition, global licensing, endorsement, and sponsorship of athletic wear will be covered.
Offered: As Needed All Years