Course Description

FMM 240 FASHION MARKETING   3.0 Credit(s)
This course will cover the marketing of fashion apparel from the development of the product line and distribution of this line through various channels of distribution to the purchase by the targeted consumer. Advertising and promotional strategies that will educate and attract that consumer to purchase this apparel line will also be covered. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters All Years