Course Description

CM 126 HISTORY OF ADVERTISING & PR   3.0 Credit(s)
Provides a critical overview of the history, purpose, and various methods related to advertising and public relations. Students analyze the semantic and syntactic properties of ads and public relations campaigns from the consumer point of view with special emphasis on how they communicate persuasively. Readings, screenings, and written assignments required. Prerequisite: Take CM-101 or MS-101;
Offered: All Semesters All Years