Course Description
Alert
Inclement Weather: February 25, 2026
All classes starting prior to 11 a.m. will be remote. Classes after 11 a.m. will be in person. Non-essential staff should work remote until 11 a.m. then report to campus as scheduled.
CM 126 HISTORY OF ADVERTISING & PR 3.0 Credit(s)
Provides a critical overview of the history, purpose, and various methods related to advertising and public relations. Students analyze the semantic and syntactic properties of ads and public relations campaigns from the consumer point of view with special emphasis on how they communicate persuasively. Readings, screenings, and written assignments required. Prerequisite: Take CM-101 or MS-101;
Offered: All Semesters All Years
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