Courses
MK 310 RETAILING AND MERCHANDISING 3.0 Credit(s)
Studies history and development of the retail function and its relationship to the wholesaler and manufacturer. Topics include store management, the buying function, elements of style and fashion, pricing policies, customer relations, store location, and sources of supply. Examines retail mathematics including markup, markdown, and turnover. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters All Years
MK 320 CONSUMER BEHAVIOR 3.0 Credit(s)
Explores various fields of knowledge necessary to understand marketing behavior. Materials from psychology, sociology, cultural anthropology, and history are used in conjunction with marketing problems. Examines consumers in terms of both individual and group buying behavior patterns; the consumer's process of arriving at buying decisions is appraised at both the retail and non-retail levels. Prerequisite: Take MK-201
Offered: Fall, Spring & Summer Sems All Years
MK 425 INTERNATIONAL MARKETING 3.0 Credit(s)
Provides a broad-based understanding of the challenges, opportunities, and problems associated with international marketing. Emphasis is on understanding other cultures and current events and how they affect international marketing. Classroom work is supplemented with case studies, current readings, videos, and speakers who are active in the field. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters Contact Department
MK 430 MARKETING MANAGEMENT 3.0 Credit(s)
Studies the effective management of the marketing mix. The case approach assists in viewing the marketing manager's efforts as coordinated with the contributions of the firm's segments. Provides understanding of marketing decision-making as being wholly related to the firm's goals, with a view to the larger context of society itself. Prerequisite: Take MK-201 and MK-320
Offered: Fall & Spring Semesters All Years
MK 335 DIGITAL ADVERTISING 3.0 Credit(s)
This course is an introduction to the rapidly evolving and dynamic digital-advertising sector (e.g., search, display, social, and mobile advertising). Recent changes in consumer behavior and opportunities, problems, tactics, and strategies associated with incorporating electronic methods into the marketing communications function are examined. The course also includes discussion of current metrics used to gauge the effectiveness of digital advertising. Prerequisite: Take MK-201
Offered: Fall & Spring Semesters All Years
SM 305 SPORT SPONSORSHIP 3.0 Credit(s)
Examines the unique dimensions of corporate sponsorship. Emphasis is placed on proven sponsorship sales techniques, the dynamics of selling sport sponsorships, and on an analysis of the global sponsorship market and the necessary steps needed to generate sponsorships revenues for sports events. Insights into creating a sponsorship inventory, research base, and sales plan are provided. Prerequisite: Take SM-265
Offered: Fall & Spring Semesters All Years
HINF 410 INFORMATION TECH. OVERVIEW 3.0 Credit(s)
An overview of technologies that support healthcare information systems. This includes system software, system analysis and design, data management, networks and data communication, information processing distribution schemes, information systems architecture, system standards, and security.
Offered: As Needed Contact Department
HINF 420 INTRO TO LANG & CULTURE OF HE 3.0 Credit(s)
Introduction to organization, economic, culture, policy, and terminology of healthcare for non-health professionals. This also introduces the students to fundamental terminology, practices, and processes found in clinical and business operations.
Offered: As Needed Contact Department
DA 310 SOCIAL ISSUES THROUGH DANCE 3.0 Credit(s)
This course explores various current events and historical, social, and political issues as represented through dance. Through this course students will have a deeper understanding of a range of social issues as well as knowledge of how greater global awareness can be achieved through dance.
Offered: As Needed Contact Department
ED 454 SEC. CURRICULUM: ENGLISH 3.0 Credit(s)
Explores National Council of Teachers of English (NCTE) and state curriculum standards for grades 7-12. Philosophical, psychological, and practical implementation of curriculum in the secondary classroom is emphasized. Candidates develop subject specific curricula appropriate to English. Students will also examine and discuss a number of current curriculum issues that impact the secondary school. The content of this course will focus primarily on putting theory into practice. To that end, this course will emphasize the practical aspects of how a school district writes curriculum with an emphasis on both process and product.
Offered: Fall Semester All Years
MGT 370 GLOBAL LEADERSHIP 3.0 Credit(s)
Global business means political, economic, and sociocultural interdependence and the linkages among politics, economics, cultural traditions, industries, and regional trading blocs that create an environment of change and uncertainty. It is in this changing environment that business leaders must learn to operate successfully. This course introduces students to global leadership and its development and is designed for students who want to work effectively with people from various cultures. The content and skills taught in this course provide tools for students to lead more effectively in today's more integrated global economy.
Offered: Fall & Spring Semesters All Years
MGT 344 JUNIOR ACHIEVEMENT 1.0-3.0 Credit(s)
Junior Achievement is an experiential course for junior and senior Management students. The course is a variable credit course, such that students can complete up to 3 credits. The course will require students teach the Junior Achievement Business curriculum-including but not limited to financial literacy, developing a business plan, and entrepreneurship-at high schools in the community in a seven- to ten-week format based on the program they will be volunteering in. The course is designed to have students apply concepts they learn in the Business Administration program to their teachings, and it will help students strengthen their presentation skills while encouraging them engage in community service.
Offered: Fall & Spring Semesters All Years
ED 465 SECONDARY METHODS &PRACTICE:SPANISH 3.0 Credit(s)
This course explores the methodology of teaching science in secondary schools including the examination of the standards of the National Science Teachers Association (NSTA) and state curriculum standards for grades 7-12, as well as current trends in teaching methods and techniques. Participants will prepare unit and lesson plans with related assessment procedures on a variety of topics and acquire teaching experience by presenting lessons and working collaboratively to explore general science with peers. This course is intended to bridge the gap between theories of education, science content area knowledge, and the realities of working in the secondary school environment.
Offered: Fall Semester All Years
ED 466 SECONDARY METHODS & PRACTICE:MATH 3.0 Credit(s)
This course explores the methodology of teaching mathematics in secondary schools including the examination of the standards of the National Council of Teachers of Mathematics (NCTM) and state curriculum standards for grades 7-12, as well as current trends in teaching methods and techniques. Participants will prepare unit and lesson plans with related assessment procedures on a variety of topics and acquire teaching experience by presenting lessons and working collaboratively to explore mathematics with peers. This course is intended to bridge the gap between theories of education, math content area knowledge, and the realities of working in the secondary school environment.
Offered: Spring Semester All Years
MK 336 MEDIA PLANNING 3.0 Credit(s)
This course will explore different classes of media (traditional mass media, new media, nontraditional media, and specialized media), examine the respective role each can play in delivering a brand's message to the targeted consumer market, and how to create, evaluate, and execute the media plan. Prerequisite: Take MK-201
Offered: Fall Semester All Years