Petru Dorin Micu
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Dorin Micu, Ph.D. joined the Sacred Heart University in 2021 as a Visiting Assistant Professor of Marketing after completing a Ph.D. program in Marketing at the University of Rhode Island. Prior to switching to an academic career, he had accumulated substantial professional experience in healthcare marketing research, having worked with clients such as Amgen, Merck or Eli Lilly. He also worked in the financial field for an American telecom company and in supply chain for an Italian company with international presence.
Degrees & Certifications
- Ph.D. in Business Administration, concentration in Marketing, University of Rhode Island, 2021
- MBA, concentration in Management, University of Connecticut, 2004
- MS in Marketing, Polytechnic University, Romania, 1999
- BS in Manufacturing Systems Engineering, Polytechnic University, Romania, 1998
Teaching Responsibilities
Dr. Micu has taught a variety of courses, both at graduate and undergraduate levels. His teaching experience includes Consumer Behavior, Digital Marketing, Global Marketing, Marketing Research, Principles of Marketing, and Social Media for Marketing: Analytics and Strategy.
What students say:
“Loved the class. The professor gave interesting assignments that allowed me to apply theoretical concepts from the book to real-world situations I learned a lot about myself and my community in the process. The final, interview-based project was fantastic. I loved everything about this course and learned so much. Excellent class, excellent professor.” (MBA, online).
“Dorin was extremely helpful and approachable. I think he was a great professor and a lot of what we covered was extremely interesting and applicable. I think it would have been even more fulfilling in the classroom, but he did a great job adapting to the environment and being available for guidance and aid. I would definitely suggest this class to others.” (MBA, online)
“Thank you so much for being so understanding throughout the semester! You truly were an amazing professor. I was so glad that I chose your class to take and I feel like I really did learn so much from this course that I will take with me.” (undergraduate, hybrid)
Research Interests
Dr. Micu's research interests are primarily in the area of social media marketing. His research focuses on understanding consumers' behavior in the digital environments, from the perspective of brand engagement and brand trust, digital advertising effectiveness, and consumer-to-consumer interactions. Dr. Micu’s research has published in journals such as the Journal of Financial Counseling and Planning and Journal or Consumer Marketing. During his Ph.D. years, he received the Dholakia Award for Graduate Research and has presented his work at several international academic conferences.
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