Full-Time Fall Start | Full-Time Spring StartPart-Time Fall StartPart-Time Spring Start

Full-Time with Fall Start

Module 1 (September - October)

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

Module 2 (November - December)

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

Module 3 (January - February)

In this course, students will acquire the fundamental skills needed to produce live multimedia sports events. Students will move through various production roles such as camera operators, technical directors, titles and graphics supervisors, and more as they become proficient in the skills necessary to capture and distribute live video of sporting events.

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Module 4 (March - April)

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

Module 5 (May - June)

This graduate-level course explores the contemporary sports media industry through the lens of professionals working within it. Students will engage critically with the structures, practices, and challenges that shape today's sports media landscape-from traditional broadcast networks and print outlets to digital platforms, streaming services, and emerging content ecosystems. A hallmark of the course is a series of guest speakers representing diverse roles across the industry, including producers, journalists, play-by-play announcers, digital strategists, executives, and alumni working in the field. These sessions provide firsthand insights into current trends, ethical considerations, technological innovation, and career pathways within sports media. Through discussions, reflective writing, and applied projects, students will analyze key issues such as media rights, athlete storytelling, brand management, audience engagement, and the evolving relationship between sports organizations and media partners. By the end of the course, students will gain a deep understanding of how the sports media industry operates and where their own skills and interests fit within it.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

Module 6 (July - August)

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

Full-Time with Spring Start

Module 3 (January - February)

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Module 4 (March - April)

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

Module 5 (May - June)

This graduate-level course explores the contemporary sports media industry through the lens of professionals working within it. Students will engage critically with the structures, practices, and challenges that shape today's sports media landscape-from traditional broadcast networks and print outlets to digital platforms, streaming services, and emerging content ecosystems. A hallmark of the course is a series of guest speakers representing diverse roles across the industry, including producers, journalists, play-by-play announcers, digital strategists, executives, and alumni working in the field. These sessions provide firsthand insights into current trends, ethical considerations, technological innovation, and career pathways within sports media. Through discussions, reflective writing, and applied projects, students will analyze key issues such as media rights, athlete storytelling, brand management, audience engagement, and the evolving relationship between sports organizations and media partners. By the end of the course, students will gain a deep understanding of how the sports media industry operates and where their own skills and interests fit within it.

Module 6 (July - August)

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

Module 1 (September - October)

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

In this course, students will acquire the fundamental skills needed to produce live multimedia sports events. Students will move through various production roles such as camera operators, technical directors, titles and graphics supervisors, and more as they become proficient in the skills necessary to capture and distribute live video of sporting events.

Module 2 (November - December)

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

Part-Time with Fall Start

Year 1 - Module 1 (September - October)

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

Year 1 - Module 2 (November - December)

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

Year 1 - Module 3 (January - February)

In this course, students will acquire the fundamental skills needed to produce live multimedia sports events. Students will move through various production roles such as camera operators, technical directors, titles and graphics supervisors, and more as they become proficient in the skills necessary to capture and distribute live video of sporting events.

Year 1 - Module 4 (March - April)

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

Year 1 - Module 5 (May - June)

This graduate-level course explores the contemporary sports media industry through the lens of professionals working within it. Students will engage critically with the structures, practices, and challenges that shape today's sports media landscape-from traditional broadcast networks and print outlets to digital platforms, streaming services, and emerging content ecosystems. A hallmark of the course is a series of guest speakers representing diverse roles across the industry, including producers, journalists, play-by-play announcers, digital strategists, executives, and alumni working in the field. These sessions provide firsthand insights into current trends, ethical considerations, technological innovation, and career pathways within sports media. Through discussions, reflective writing, and applied projects, students will analyze key issues such as media rights, athlete storytelling, brand management, audience engagement, and the evolving relationship between sports organizations and media partners. By the end of the course, students will gain a deep understanding of how the sports media industry operates and where their own skills and interests fit within it.

Year 1 - Module 6 (July - August)

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Year 2 - Module 1 (September - October)

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

Year 2 - Module 2 (November - December)

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

Year 2 - Module 3 (January - February)

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Year 2 - Module 4 (March - April)

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

Year 2 - Module 5 (May - June)

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

Year 2 - Module 6 (July - August)

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

Part-Time with Spring Start

Year 1 - Module 3 (January - February)

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

Year 1 - Module 4 (March - April)

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

Year 1 - Module 5 (May - June)

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Year 1 - Module 6 (July - August)

This graduate-level course explores the contemporary sports media industry through the lens of professionals working within it. Students will engage critically with the structures, practices, and challenges that shape today's sports media landscape-from traditional broadcast networks and print outlets to digital platforms, streaming services, and emerging content ecosystems. A hallmark of the course is a series of guest speakers representing diverse roles across the industry, including producers, journalists, play-by-play announcers, digital strategists, executives, and alumni working in the field. These sessions provide firsthand insights into current trends, ethical considerations, technological innovation, and career pathways within sports media. Through discussions, reflective writing, and applied projects, students will analyze key issues such as media rights, athlete storytelling, brand management, audience engagement, and the evolving relationship between sports organizations and media partners. By the end of the course, students will gain a deep understanding of how the sports media industry operates and where their own skills and interests fit within it.

Year 1 - Module 1 (September - October)

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

Year 1 - Module 2 (November - December)

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

Year 2 - Module 3 (January - February)

In this course, students will acquire the fundamental skills needed to produce live multimedia sports events. Students will move through various production roles such as camera operators, technical directors, titles and graphics supervisors, and more as they become proficient in the skills necessary to capture and distribute live video of sporting events.

Year 2 - Module 4 (March - April)

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

Year 2 - Module 5 (May - June)

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

Year 2 - Module 6 (July - August)

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

Year 2 - Module 1 (September - October)

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

Year 2 - Module 2 (November - December)

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.