Athletic Communications & Promotions Track

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

In this course students will use Adobe Creative Suite to create Graphics Packages for Broadcast Productions. Students will learn the basics of After Effects along with Premiere Pro, Photoshop, and Illustrator.

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

In this course, students will examine the role of sports media industries and their impact on content and professional advancement through sports organizations. This course explores ethics in a professional context as well as the foundations of the sports media industry and its relation to the communications field.

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

In this course, students will examine the role of sports media industries and their impact on content and professional advancement through sports organizations. This course explores ethics in a professional context as well as the foundations of the sports media industry and its relation to the communications field.

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

An advanced course in media production. Topics are chosen based on the interests of the MACOMM cohort and in response to changes in the communication and media environment. Course title is shown on the student's transcript.

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

An advanced course in media production. Topics are chosen based on the interests of the MACOMM cohort and in response to changes in the communication and media environment. Course title is shown on the student's transcript.

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

In this course, students will examine the role of sports media industries and their impact on content and professional advancement through sports organizations. This course explores ethics in a professional context as well as the foundations of the sports media industry and its relation to the communications field.

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

This course is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Students will develop, shoot, and edit multimedia HD productions.

Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender, and nation in and around everyday mass-mediated athletic activities. This course is an examination of sports and media in our everyday lives.

In this course, students will examine the role of sports media industries and their impact on content and professional advancement through sports organizations. This course explores ethics in a professional context as well as the foundations of the sports media industry and its relation to the communications field.

This course explores the role of social media in the sports industry. In this course, students will interrogate the sociological impact of these new media platforms on sports communication and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

An advanced course in media production. Topics are chosen based on the interests of the MACOMM cohort and in response to changes in the communication and media environment. Course title is shown on the student's transcript.

This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras and use lighting instruments, as well as the fundamentals of audio engineering, planning and managing a television studio production, and creating a sports television show from pre-production to post-production.

This course will train students in the tools necessary to edit digital audio, video as well as examine the construction of stories and messages in sports media.

Faculty-supervised internal placement with SHU Athletic Communications or SHU sports show based on the student's area of interest.

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

Faculty-supervised placement with professional media outlet or communications company in student's area of interest.

This course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout this course, students will be partnered with specific SHU athletic teams and will cover their games throughout the semester.