Projects
Our current list of PBL Projects include the following organizations:
Title of Project
Market Analysis, Marketing Communication Plan, Digital Marketing Assistance
Organization
Quickcomm
Danbury, CT
Setting
Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825
Project Summary and Scope: Project 1
The examination of Telecom Data to identify new services. How do we use the data we have access to as a Telecom carrier and integrate those elements together based on the current services with the goal of expanding into new services?
The major objectives of this case study are to develop specific strategies and an action plan to get engaged in mining the vast amount of data which we currently have for each customer or collect additional data to provide new products or services. Another objective is to maintain confidentiality of the sensitive customer data. Quickcomm welcomes valuable inputs from the individuals outside the industry who have a fresh perspective, are broad-thinking and are comfortable and familiar with technology.
As part of the Big Data initiative, three main benefits have been identified for this project:
- Business Growth – aggregating the data for business analysis and growth
- Business Operations – utilizing the data to seek and build internal efficiencies and operational support
- Client Satisfaction – utilizing the data to provide added value and upsell services to clients
Project Description and Deliverables:
The goal of this project is to upsell new services to clients by utilizing existing and possible new data, ultimately providing added business intelligence value, client satisfaction and a competitive advantage.
Deliverable:
Create a new product or service offering once the data is aggregated into our system.
Project Summary and Scope: Project 2
The examination of Telecom Data to identify new services. 2013 is the year that Mobility Data has exceeded Mobility Voice usage. There are trends showing new generation phone users are heading in this direction. Review our Auditing and other services with respect to how we are dealing with voice mobile services. Will the trend affect our service offerings and company’s resources?
The WCOB Team will provide consultative analysis of the current service offerings to ensure Quickcomm's portfolio is adequately prepared for the ascendancy of data focused mobile communications.
Possible deliverables could be:
- General insight into Quickcomm's global Telecom Expense Management portfolio, as it pertains to increasing levels of mobile data usage.
- Recommendations to add, remove or modify existing service offerings in an effort to better capitalize on mobile data usage.
- Operational improvements that would leverage mobile data’s rise to reduce resource requirements in existing processes.
Project Description and Deliverables:
The Goal of this project is to determine how the trends in mobility data and voice usage affect our business model and offerings.
Deliverable:
A full analysis of the work our company provides related to Mobile Voice services. A recommendation if we are on the right track or if we need to change gears or functional makeup. What does the future of business look like with the younger generation being a larger part of the workforce in coming years.
Organization Description:
TranSigma Partners is a global management consulting firm that provides process-oriented business solutions (LEAN Six Sigma, PMO, Project Management) to large multinational companies. Often the company is asked to facilitate vendor selection processes. It uses an Excel-based tool and TranSigma methodology to do so.
Currently, there are no viable SaaS tools on the market that leverage the combined input of others who have performed similar vendor analyses.
Project Summary and Scope:
The company would like to develop and release a subscriber-based Software-as-a-Service (SaaS) “crowd-sourcing” web product that focuses on the vendor selection process. This product will be somewhat based on an Excel-based tool and approach currently used by TranSigma professionals.
At various subscription levels, an enterprise/user can upgrade from using the tool with no data, to utilizing data available from the combined user base. Additionally, a user may be able to leverage analyses from companies based on demographic criteria.
This effort may be multi-generational, generally following a product life cycle from idea to market.
It will include:
Business Planning, Market Analysis, Marketing Plans, Prototype, Design, Production Development, Testing and possibly Operations (once released)
Deliverables within semester segments:
- Market Analysis Dec 2014
- Functional Prototype Dec 2014
- Business Plan Dec 2015
- Functional 1.0 Product Jun 2015
Title of Project
The City of Bridgeport involves an economic-impact study of City facilities and events on the local economy
Organization
City of Bridgeport
Setting
Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825
Project Summary and Scope
This project will allow the City to have metrics on job creation and to examine tourism revenues and local business activities which will be used in its marketing campaigns and as economic updates to local news outlets.
Title of Project
Market Analysis, Marketing Communication Plan, Digital Marketing Assistance
Organization
Eastman Kodak
343 State Street
Rochester, NY 14650
Division
Kodak / Design2Launch Solutions
15 Bank Street, 2nd Floor
Stamford, CT 06901
Setting
Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825
Organization Description
After developing a method for dry-plate photography, George Eastman established The Eastman Dry Plate and Film Company in 1884. In 1888 it introduced its first camera, a small, easy-to-use device that was loaded with enough film for 100 pictures. Owners mailed the camera back to the company, which returned it with the pictures and more film. The firm settled on the name Eastman Kodak in 1892, after Eastman tried many combinations of letters starting and ending with "k," which he thought was a "strong, incisive sort of letter." The user-friendly Brownie camera followed in 1900. Three years later Kodak introduced a home movie camera, projector and film.
As of today and moving forward, Kodak is focused on delivering imaging innovation for business. We are building on our technological heritage to serve the fastest-growing packaging, functional and digital printing markets as well as established markets in graphics and entertainment. After our historic transformation, Kodak is stronger, leaner and ready to grow. Having touched consumers lives for over a century, we are focused on helping other businesses touch lives in a number of ways. Supported by strong proprietary technologies, Kodak is bringing business solutions that are shaping the future of the markets mentioned above. This goes far beyond visual communications, starting with printed circuit boards and sensors powering touch screens. Our world-class talent is critical to Kodak’s success as a technology leader. We are committed to a team environment that is diverse, inspiring and dynamic–one that will engage, excite and empower our employees.
Project Summary and Scope:
This project has two main segments, one focused on analyzing Kodak’s current offerings and messaging into packaging market, specifically to the Brand community and evaluating possible messaging and communications that showcases Kodak’s Design2Launch offering to that community. The second segment will be a tactical program focused on the development and distribution of educational, innovative and compelling content showcasing Kodak Design2Launch’s leadership position in packaging via Social Media.
Project Description and Deliverables:
We do it every day – often, many times an hour – we pick up and experience a piece of packaging. Most people are unaware of the time, energy, money and thought that go into developing, producing and distributing that packaging. But what even less people understand are the market-moving innovations about to happen in the world of consumer packaged goods.
Leading that innovation and at the forefront of this revolution stands Eastman Kodak and its primary brand-facing division Design2Launch. Being in its infancy, Smart Packaging has a lot of growing up to do and Kodak is a proud parent that is seeking assistance in raising it–but we need to hurry up, an entire industry lies in wait.
There is a story to be told, by Design2Launch to our blue chip clients like Johnson & Johnson, Colgate and the many new ones that want to stay or become leaders in the packaging space and CPG industry. A story that explains what is going in packaging now, what innovations are occurring or will occur over the next 5-10 years, where Kodak fits in and why Design2Launch is the appropriate entry point to start or expand that conversation.
With a team of dedicated, creative and hardworking students to help us research and understand this market and develop/deliver the resulting message, we know that this program will be incredibly successful.
Major Deliverables:
The overall and specific project deliverables will be further developed by the student team and the client, with concurrence from the academic adviser, but would likely include the following:
- A deep analysis of the brand packaging market; more specifically (but not entirely) focused on Kodak’s place in that market and on innovations in the packaging industry. This will include primary examples of how packaging is driving growth at CPG, Retail and Life Science companies. This will also include a competitive analysis detailing what other packaging players are doing and saying in the space.
- The digestion of that information into a digital media communication strategy and plan that enables Kodak, with Design2Launch at the helm, to communicate a position of thought leadership and innovation in this space. An examples of this would be a viral campaign aimed at increasing awareness about Kodak’s packaging capabilities, a target communities for the program and content development for the program
- The creation of the report and plan detailed above.
Non-Profit Foundation looking to build a Velodrome in New Haven 
Project Segments:
- Conduct and analyze market research within the local cycling community.
- Research and design a Velodrome facility to include a racing track, gym, retail and office space designed to complement the healthy lifestyle of a cyclist.
Deliverables:
- Create a warehouse of marketing data
- Develop a business plan for the construction of a Velodrome