Course Descriptions
ESP 201 FOUNDATIONS IN ESPORTS 3.0 Credit(s)
Introduces the foundations of esports management. Teaches students the various functions of the esports as a business. Discusses the contemporary issues including the rapid expansion of the sport. Provides a basic understanding the structure and governance of the esports industry. Topics include: esports sponsorship, athlete management, intellectual property, media rights, esports and culture, and the intersections of law, business and communications as they relate to the management and regulation of esports.
Offered: Fall Semester All Years
ESP 401 CAPSTONE IN ESPORTS 3.0 Credit(s)
Course will synthesize and apply knowledge gained from various perspectives in business and media from prior courses. Students will complete a semester-long individual project in an area of industry interest & may work collectively to produce and promote an on-campus esports tournament.
Offered: As Needed All Years
SM 206 SPORT ENTERPRISE MANAGEMENT 3.0 Credit(s)
Examines principles and foundations of sport management and how the functions of planning, organizing, leading, and directing apply to the sport enterprise. Focus is on the application of core management principles, including ethics. The course provides a basis for understanding the development and governance of the sport industry and for addressing contemporary problems and issues. Students develop a model of management designed to achieve the goals of the sport enterprise. A prerequisite to SM 235, SM 245, SM 265, SM 281, SM 283, SM 299, and SM 390
Offered: All Semesters All Years
SM 210 HR MGMT: THE SPORT ENTERPRISE 3.0 Credit(s)
Prerequisite: SM 206
Offered: As Needed Contact Department
SM 222 SPORT COMMUNICATION 3.0 Credit(s)
Prerequisite: EN 110, CA 101 MS 101
Offered: As Needed Contact Department
SM 235 SPORT LAW 3.0 Credit(s)
Explores the application of legal principles to the sport industry and provides basic knowledge of a wide range of legal statutes that relate to various dimensions of sport business. Major focus is on a review of judicial opinions in the areas of tort liability (risk management), agency and contract law, labor and employment law, and antitrust issues that frequently have been addressed in cases involving sport enterprises. Prerequisite: BU 231 or MGT-231
Offered: All Semesters All Years
SM 243 SPORT FINANCE 3.0 Credit(s)
Examines the application of financial methodology for sport enterprises. Emphasis is on understanding the important sources of revenue (e.g., ticket sales, sponsorships) and media as well as the principal expenses of managing a professional team (e.g., salaries). The course also provides insight to the financing of stadiums and arenas and the valuation of teams. Prerequisite: Take FN-215
Offered: Fall & Spring Semesters All Years
SM 245 SPORT MEDIA 3.0 Credit(s)
Examines the critical business principles and fundamentals related to the mass media in sport and the delivery mechanisms that drive growth in the industry. A special focus of this course are the media rights deals in U.S. and international sports leagues, especially for broadcast. The course also covers the following: media ethics; sports heroes in the media; race, ethnicity, and diversity; digital media strategies and deals; and a focus on the finances behind some of the world's most popular sporting events.
Offered: All Semesters All Years
SM 265 SPORT MARKETING 3.0 Credit(s)
Analyzes how marketing, promotion, and public relations principles apply to the sport industry. Explores issues in marketing of the sport enterprise, sport-related events and venues, and products and services. Focus is on the marketing of sport as a product and on the marketing of non-sport products and services using sport as a promotional tool. Addresses unique challenges and limitations as well as new trends in sport marketing. Prerequisite: Take MK-201
Offered: All Semesters All Years
SM 281 SPORT VENUE &EVENT MANAGEMENT 3.0 Credit(s)
Examines principles and fundamentals of managing and financing sport and entertainment venues. Focuses on developing knowledge and skills necessary to develop, design, and manage sports, recreation, and health/fitness facilities. Emphasizes design analysis, operations, and event management. Includes site visits. Prerequisite: Take SM-206
Offered: All Semesters All Years
SM 283 THE SPORTING GOODS INDUSTRY 3.0 Credit(s)
Examines the history, foundations, organization, management, and future of the sporting goods industry. Designed specifically for individuals interested in a career in the sporting goods industry and focuses on understanding the development of core dimensions of the industry, including market structure, sporting goods manufacturers, marketing strategies, and channel distribution and sporting goods e-commerce. The course emphasizes problem-solving and developing critical thinking skills within the context of the sporting goods industry. Prerequisite: SM 206
Offered: As Needed Contact Department
SM 290 PRACTICUM IN SPORT MGMT 1.0 Credit(s)
Offered: As Needed Contact Department
SM 299 SPECIAL TOPICS 3.0 Credit(s)
Designates new or occasional courses that may or may not become part of the department's permanent offerings. Courses capitalize on a timely topic, a faculty member's particular interest, an experimental alternative to existing courses, etc. Prerequisites established by the department as appropriate for the specific course. Course title is shown on the student's transcript. Consult the current course schedule for available topics and current prerequisites.
Offered: As Needed All Years
SM 305 SPORT SPONSORSHIP 3.0 Credit(s)
Examines the unique dimensions of corporate sponsorship. Emphasis is placed on proven sponsorship sales techniques, the dynamics of selling sport sponsorships, and on an analysis of the global sponsorship market and the necessary steps needed to generate sponsorships revenues for sports events. Insights into creating a sponsorship inventory, research base, and sales plan are provided. Prerequisite: Take SM-265
Offered: Fall & Spring Semesters All Years
SM 320 SPORT SALES & PROMOTION 3.0 Credit(s)
Provides a cross-disciplinary approach to a variety of marketing, sales, and promotions issues that confront sport managers. "Sales" encompasses a wide variety of positions, ranging from concessions to season ticket sales. The course will follow a case-study approach and expose students to real-life careers in sports business, as well as introduce students to the world of sport sales and promotion, and will utilize course readings and guest speakers to immerse students in the field.
Offered: All Semesters All Years
SM 330 SPORT ANALYTICS 3.0 Credit(s)
This course is designed to introduce at the basic level the statistics and analytics that dominate the modern-day sports landscape. Primary goal is to work on problem solving and critical thinking skills via exploration of a myriad of emerging analytic processes.
Offered: All Semesters All Years
SM 382 SPORT NEW MEDIA 3.0 Credit(s)
Examines the relationship between new media and the sport industry, including broadband, wireless, mobile technologies, sport websites, streaming video, audio, iTV, podcasting, e-commerce, and online marketing. Focus is on the relationship of new media to current trends in sport marketing, sponsorship, broadcasting, UGC, CRM, etc. Emphasizes developing critical new media-related skills, including webpage design.
Offered: Fall & Spring Semesters All Years
SM 390 INTERNSHIP IN SPORT MANAGEMENT 3.0-9.0 Credit(s)
Students are directly involved in various dimensions of managing the sport enterprise. Emphasis is on the practical application of management and marketing principles and skills to a specific sport business. On-site sport management professionals supervise students.
Offered: Fall, Spring & Summer Sems All Years
SM 399 INDEPENDENT STUDY 3.0 Credit(s)
Offered: As Needed Contact Department
SM ELEC SPORT MANAGEMENT ELECTIVE 1.0-9.0 Credit(s)
Offered: As Needed Contact Department