Courses
HA 671 PREP FOR LONG TERM CARE LICENS 3.0 Credit(s)
Offered: As Needed Contact Department
MK 651 MARKETING RESEARCH 3.0 Credit(s)
This course gives a managerial approach to market research activities. Primary emphasis is on applying qualitative and quantitative research information toward marketing decisions. The research process is discussed and then qualitative and quantitative methodological alternatives are systematically reviewed. Careful attention is paid to how to analyze and present research findings. Prerequisite: MK 661
Offered: All Semesters All Years
MK 658 CONSUMER MARKETING & BEHAVIOR 3.0 Credit(s)
This course focuses on the consumer and in particular what makes consumers behave the way they do in specific purchase situations. Emphasis is on behavioral, psychological, and motivational theories as well as risk perception. Various consumer buying models are analyzed. The case method is utilized. Prerequisite: MK 661
Offered: As Needed All Years
MK 659 MARKETING PROBLEMS 3.0 Credit(s)
Prerequisite: MK 661
Offered: All Semesters All Years
MK 661 MARKETING MANAGEMENT 3.0 Credit(s)
This course explores how firms analyze market opportunities; select target markets; develop the marketing mix (product, price, place, and promotion); plan, manage, organize, and control the marketing resources throughout an enterprise; deal with competition; and extend marketing to the global marketplace.
Offered: As Needed Contact Department
MK 666 RETAIL MARKETING 3.0 Credit(s)
Prerequisite: MK 661
Offered: All Semesters All Years
MK 686 CONSUMER MOTIVATION 3.0 Credit(s)
Prerequisite: MK 661
Offered: All Semesters All Years
MK 699 SPECIAL TOPICS 1.0-6.0 Credit(s)
Prerequisite: MK 661
Offered: All Semesters All Years
NU 601 PRINCIPLES OF HC RESEARCH 3.0 Credit(s)
This course examines the field of research and its relationship to problems related to nursing and healthcare. Each step of the research process is explored in-depth to develop the skills to apply research to practice. Students will apply critical analysis to relevant research literature to determine its usefulness and application. Statistical methods and concepts are reviewed and integrated throughout the course to promote an understanding of those concepts within the context of healthcare research. Emphasis is placed on evaluating research for nursing practice. Prerequisite: Take NU 501 and NU 530 Prerequisite: Take NU-501 or NU-401 and NU-530 or NU-433
Offered: Modules All Semesters All Years
NU 602 EVIDENCE BASED PRACTICE 3.0 Credit(s)
The primary focus of this course is on learning the process of evidence-based practice and how to incorporate it into nursing practice to achieve quality outcomes of care. Students will learn how to differentiate among evidence-based practice, research, and quality improvement methods of inquiry. Select evidence-based practice models will be explored as a basis for development of an evidence-based practice project in a practice setting. Prerequisite: Take NU-601
Offered: Modules All Semesters All Years
NU 630 PRIMARY CARE III 9.0 Credit(s)
Prerequisite: Take NU-620
Offered: Spring Semester All Years
OR 611 PROBABILISTIC METHODS/OP RES 3.0 Credit(s)
Offered: As Needed Contact Department
OR 619 ADVANCED PROGRAMMING LANG/C 3.0 Credit(s)
Offered: As Needed Contact Department
OR 621 SIMULATION 3.0 Credit(s)
Offered: As Needed Contact Department
OR 622 SOFTWARE DEVELOPMENT/ENGINEE 3.0 Credit(s)
Offered: As Needed Contact Department