Curriculum

This course introduces students to the theory and practice of strategic communication by exploring how to develop, maintain, and strengthen internal and external relations. Students will consider the social, ethical, and historical implications of using traditional and new communication platforms as part of a strategic communication campaign.

This course introduces students to the theory and practice of political communication by exploring the intersections of media and democracy. Students will consider the social, ethical, and historical implications of political communication.

CM 503 examines ethical issues in strategic communication through the use of guidelines established by the Society of Professional Journalists (SPJ) and the Public Relations Society of America (PRSA). Students will become familiar with ethical foundations and perspectives and apply those principles using case studies..

This course is an introduction to multimedia technologies for communication, taking a hands-on approach to utilizing and exploring communication technologies. Students will learn how to create sophisticated and effective media materials using digital tools such as Photoshop and Illustrator.

Students will participate in the creative process while developing needed technical skills. Students will learn how to create sophisticated and effective media materials using digital tools such as Adobe InDesign and web design platforms.

We live in a world where we are surrounded by advertising and PR messages. With the goal of producing more ethical communication professionals, in this course, students will turn a critical eye to the persuasion industries in order to examine their impact on individuals and society.

This course focuses on issues of identity and culture and the important roles they play in the fields of strategic communication, public relations, and political communications.

This course introduces students to fundamental concepts in branding for strategic communication along with the theory and practice of effective visual communication.

Social media has altered how we communicate with each other on the individual and cultural level. This course explores the micro and macro impact of social media on health, identity, consumerism, and democracy.

CM 660 introduces students to the key concepts of crisis communication. Students will develop an understanding of best practices through an analysis of crisis case studies.

CM 626 is a culminating experience for SCPR graduate students, involving guided independent assignments focused on career preparation and the creation of a digital portfolio.

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

This course introduces students to the theory and practice of strategic communication by exploring how to develop, maintain, and strengthen internal and external relations. Students will consider the social, ethical, and historical implications of using traditional and new communication platforms as part of a strategic communication campaign.

This course is an introduction to multimedia technologies for communication, taking a hands-on approach to utilizing and exploring communication technologies. Students will learn how to create sophisticated and effective media materials using digital tools such as Photoshop and Illustrator.

Students will participate in the creative process while developing needed technical skills. Students will learn how to create sophisticated and effective media materials using digital tools such as Adobe InDesign and web design platforms.

This course introduces students to fundamental concepts in branding for strategic communication along with the theory and practice of effective visual communication.

Social media has altered how we communicate with each other on the individual and cultural level. This course explores the micro and macro impact of social media on health, identity, consumerism, and democracy.

Faculty-supervised external placement with professional media outlet or communications company in student's area of interest.

This course introduces students to the theory and practice of political communication by exploring the intersections of media and democracy. Students will consider the social, ethical, and historical implications of political communication.

CM 503 examines ethical issues in strategic communication through the use of guidelines established by the Society of Professional Journalists (SPJ) and the Public Relations Society of America (PRSA). Students will become familiar with ethical foundations and perspectives and apply those principles using case studies..

We live in a world where we are surrounded by advertising and PR messages. With the goal of producing more ethical communication professionals, in this course, students will turn a critical eye to the persuasion industries in order to examine their impact on individuals and society.

This course focuses on issues of identity and culture and the important roles they play in the fields of strategic communication, public relations, and political communications.

CM 660 introduces students to the key concepts of crisis communication. Students will develop an understanding of best practices through an analysis of crisis case studies.

CM 626 is a culminating experience for SCPR graduate students, involving guided independent assignments focused on career preparation and the creation of a digital portfolio.